About Us

Since 1980, Carter Sales Company, Inc. has been representing manufacturers throughout the Shooting Sports, Cutlery, and Outdoor Sports Industries. For more than four decades, we have built our reputation on one simple principle: when our manufacturers succeed, we succeed.

We don't simply sell products—we become an extension of your company. Our team brings the industry knowledge, relationships, experience, and commitment necessary to introduce your products, build demand, develop new opportunities, and grow sales throughout our territory.

Extensive Southeastern Coverage
Our experienced sales team covers 9 Southeastern states, providing manufacturers with a strong presence across multiple channels of distribution. Our years of industry, sales, and marketing experience allow us to understand the unique opportunities and challenges within each market.

Experience That Drives Results
Our expertise extends well beyond traditional sales. We bring proven experience in marketing, product presentations, seminars, promotions, customer service, merchandising, and problem resolution—all focused on one objective: creating opportunities that expand your brand and increase sales.

We Become an Extension of Your Company
When you partner with Carter Sales, your products receive the same attention and commitment we would give our own. We implement your products, programs, pricing strategies, and policies throughout our territory while actively pursuing opportunities for continued sales growth and market expansion.

Our commitment is simple: every line we represent deserves to be presented and discussed during our sales calls.

Relationships Built Over Decades
Our long-standing relationships with dealers, distributors, chain stores, buying groups, and catalog companies provide manufacturers with immediate access to an established customer network. Because we know our customers and understand their businesses, we are able to anticipate their needs and identify opportunities before they become missed opportunities.

A Strong, Established Customer Base
Our customer network includes:

Dealers, Buying Group Members, Chains, Online Retailers, Specialty Accounts and Distributors

We also maintain a strong presence at major industry trade shows, providing additional opportunities to showcase your products and connect with key decision-makers.

Qualified Customers. Consistent Follow-Up.
We believe successful representation requires more than making an introduction. Our customers are carefully pre-qualified, followed by consistent sales calls, product presentations, and ongoing follow-up. We work to turn opportunities into relationships—and relationships into sales.

Our mission is straightforward:

To make your company as successful as possible within our territory.

We believe the strongest manufacturer relationships are built on communication, trust, accountability, and results. When you partner with Carter Sales Company, you gain more than a sales representative—you gain an experienced team committed to protecting your brand, expanding your market presence, developing new business, and growing your sales.

For more than 40 years, manufacturers have trusted Carter Sales Company to represent their brands and products in the Southeastern market.

We would welcome the opportunity to learn about your company, understand your goals, and show you how Carter Sales Company can become a valuable extension of your sales and marketing team.

Your products deserve representation that knows the industry, knows the customers, and knows how to create opportunity.

Experience. Relationships. Representation. Results.

Contact us today to discuss what Carter Sales Company can do to represent YOU.